Area: Marketing

BIOGRAPHY

Rakesh was as a senior business development professional with experience of over 29 years. He has worked in FMCG, Apparel, Fashion and Telecom industries with assignments at a National and Regional level. His subject matter expertise is in Retail Marketing, Sales, Distribution and Customer Experience. Rakesh did his graduation from BITS (Pilani) and MMS from University of Mumbai.

The subjects he taught includes Customer Acquisition and Retention, Strategic Marketing, Marketing Management, Sales and Distribution Management 
Prof. Mediratta worked as an associate Professor at IMT Ghaziabad for one year. He also headed the Sales and Service Domain at IMT Ghaziabad 
He started his career as a Management Trainee with Hindustan Lever Ltd and moved on to work with TTK Pharma Ltd. He subsequently moved to Raymond Ltd where he held the position of National Sales Head- Park Avenue. His last assignment was as Vice President-Retail at Vodafone, based out of Delhi.

EDUCATION

• 1988 – Master of Management Studies, Sydenham Institute of Management, India
• 1985 – B Pharm (Hons), BITS Pilani, India